OTHERS. This was the entire contents of a Christmas message sent by telegram in the very early 1900s by our founder, General William Booth. The cost to send a telegram wasn't easy for Booth to afford so his message of encouragement to his officers around the world had to be short. An entire message had to be condensed to a single word. This word had to encourage, inspire and give direction. Not an easy task for a lonely word. Yet the task was accomplished.
OTHERS became the focus.
OTHERS became the reason.
OTHERS became the purpose.
The Salvation Army, an international movement,
is an evangelical part of the Universal Christian Church.
Its message is based on the Bible.
Its ministry is motivated by the love of God.
Its mission is to preach the gospel of Jesus Christ and
to meet human needs in His name without discrimination.
“The Salvation Army is committed to meeting the needs of those in the communities we serve, without discrimination.
For this reason, here in Southern Nevada, we have made the commitment - our brand promise if you will - to participate in Restoring Hope & Transforming Lives.
We will Restore Hope by meeting those immediate needs as The Salvation Army has always done. And in addition, we are committed to Transforming Lives, which is our efforts to guide the people we serve towards sustainability.
We believe in doing what we can to remind people of their dignity. We don't provide that; they already had it all along, but sometimes we all need a reminder that we have worth, and value, and dignity, and that we are seen. That's our promise to YOU.”